Running against the grain of the flashy fashion of the late nineteen-eighties, Reverb, a new editorial collection by ARROJO stylists, Siobhan Benson and Ellie Coates, takes inspiration from Shoegazing, a subgenre of alternative rock music that emerged in London, circa nineteen-ninety.

Pops of color; echoes of decay; grainy imagery; dark and moody and haunting; angst filled disenchantment with society. All are things associated with the Shoegazing sound. Yet the protagonists are also known as non-confrontational, complex, and refreshingly experimental.

Shot on location in Orlando, Florida, El Deseo, a new collection by ARROJO master stylist, Amanda Jenkins, takes inspiration from the strong, seductive women of nineteen-seventies porno chic and gives new life to a decade of distinct and decadent glamour.

Empire Education Group, the largest provider of cosmetology education in North America, is teaming up with world-renowned hairstylist and educator, Nick Arrojo, and his celebrated team of master stylists to help beauty professionals build profitable, rewarding, and sustainable careers. At the heart of this new relationship, the two companies will collaborate to offer a national advanced education platform: Masters of Beauty (MOB) Skills Certification Program. The first two-day workshop takes place Manhattan, July 18-19, 2010.

We believe the surest route to growth is education and inspiration, and we fancy we can share this culture with fellow hairdressers, create a nexus of hairdressers that work together to elevate the craft. It was these thoughts that gave life to the first ever ARROJO Open House. The revolution began at ARROJO, June 21, 2010.

With salon owners, creative directors, team leaders, managers and decision-makers all in attendance, it was time for the ARROJO artistic team, led by Nick Arrojo, to show what we do, and how it can help fellow hairdressers grow.

In the Color & Cut Inspiration, seminar, held at ARROJO Academy, June 20-21, stylists from across the country learned, from ARROJO cut and color masters, to make color placement intrinsic to the shape and style of each cut, craft perfect style and authentic color.

The seminar’s focus was the symbiotic relationship between cut and color, highlighting how important they are to one-another’s success.
 

June 6-7, 2010. Orlando Premiere International Hair and Beauty Show: With pioneering new trends, career-shaping education, the Orlando launch of Ambassadors, and a rip-roaring trade booth, the artistic team from ARROJO produce a non-stop, crowd-pleasing show.

Dapper Dan and Femme Fatale meet their match in a new editorial by ARROJO stylist, Katie Riesco. Inspired by the French New Wave cinema of the 1960’s and Nouvelle Vague – a French musical collective who reinvent songs of the same era – Katie’s collection displays the Frenchness and artiness evident in the original New Wave of visual and narrative style.

With two centers of excellence for hairdressing education, pioneering product distribution, and a multi-award-winning salon, ARROJO is a forward-thinking, independent hairdressing brand.

Our vision is to connect our culture of growth, education and inspiration to fellow hairdressers, nurture a network of professionals committed to raising standards in all elements of the craft. 

Now ARROJO presents VIP Open House…