With a trailblazing runway show; dynamic classroom education; ARROJO Ambassadors charting a new course of growth, education, and inspiration for fellow professionals; and the biggest trade booth and team to date, ARROJO delivers a show-stopping, crowd-pleasing, performance of contemporary trends and techniques in hair, fashion and style.

It started with a runway show. Set to a simmering soundtrack, and slick background videos, models walked the catwalk, sporting the latest inspiration from the ARROJO artistic team. It is a genre-bending collection that forgoes the traditional techniques of hairdressing. Methods of round and square cutting, rather than be kept separate, are used in each cut. It enables stunning layers and texture whilst maintaining length and weight, creating flexibility within the shape; the looks can be sleek or tousled, shaping a new wave of modern multi-texture. Offset with blocks of strong bold color, this was a collection of romance and passion, and it set the tone for a stand out show.

In a packed-to-the-rafters classroom, Nick and ARROJO master colorists, James and Abbey, facilitate a Wella Hi Touch Class that puts the focus on the symbiotic relationship between color and cut. By highlighting how you can improve the shape and style of each cut with correct color placement and tone, the audience is rallied to find increased versatility, and a bold creative edge. 

The ARROJO Trade Booth – with eponymous scissors, razors, brushes, products and combs all up for grabs; and with non-stop scissor and razor-cutting demos showing how to create those delicious multi-textured shapes from the runway show – is a cloud of get-up-and-go, the star of the trade floor show.

Launched in March, ARROJO Ambassadors – Nick Arrojo’s commitment to share his hair care line, and his education and inspiration with fellow professionals – receives its ABS Chicago premiere. Owner of Oya Salon, Brian Bode, was one of the first ‘Ambassadors’ to sign up to the program, and he is invited by Nick to work backstage with the ARROJO artistic team. Says Brian:

“I am confident that Nick Arrojo is the next brand to revolutionize our industry.  Nick has a strong vision for the future that includes the highest form of education, key business building tools that will push salons to be the best of the best, and products to align with the vision.  Oya is excited and honored to be a part of the Ambassador program, and we look forward to becoming the ARROJO showcase salon on the West Coast."

Next stop: IBS Las Vegas.

Images: Randy Taylor