Nick-named the 'me’ decade, 'please yourself' became the bywords of 1970’s fashion. Hems dropped below the knee (reaching the lower-mid-calf in 1977) and shoulders were put on show. Individuality reigned. Now, with a sense of whimsy and humor, a new editorial collection by ARROJO colorist, Antonia Trioiano, reanimates the attitude of joie de vivre that inspired the freedom of spirit and style in the women of that time. 

Showcasing heavy textures and the intricate mixing of patterns in styling and coloring, And It’s Not In Her Nature likens itself to the work of Sonia Rykiel and Kenzo Takada. The two most innovative fashion designers of the 1970’s, mixing Eastern and Western influences, they brought combinations of fluid lines, rare prints, tunics, and accessories to the center of fashion’s eye.

Ergo, the hair, with loose, free-flowing lines, organic shapes, that bouncy, lived-in sexy feel, and clever combinations of color, mimics the 1970’s avant-garde, with a modern and wearable twist.

For hair color, rustic tones of blonde, brunette, and auburn, all blending slice and weave highlights with single process color, puts naturalness and individuality with sexiness and fun.

And It’s Not In Her Nature is enjoyment of life, liberation, fashion and style.

Hair: Antonia Troiano, Hillary Bilstad, Carmel Lawless
Styling: Antonia Troiano, Kelly Wright (using ARROJO product)
Wardrobe Styling: Antonia Troiano
Makeup: Liz Marz
Photography: Mario Valentino