June 6-7, 2010. Orlando Premiere International Hair and Beauty Show: With pioneering new trends, career-shaping education, the Orlando launch of Ambassadors, and a rip-roaring trade booth, the artistic team from ARROJO produce a non-stop, crowd-pleasing show.
It starts on main-stage as an orchestrated cast of models walked the catwalk sporting the latest inspiration from the ARROJO artistic team. It is a collection that breaks with traditional techniques of hairdressing in favor of a brave new world. Methods of round and square cutting, rather than be kept separate, are used in each cut. It enables stunning layers and texture whilst maintaining length and weight. Creating flexibility within the shape, looks can be sleek or tousled in a new wave of modern multi-texture. Offset with blocks of strong bold color that emphasize individual form, this is a collection of romance and passion, and it’s met with a standing ovation from a galvanized crowd.
Energy that swept into the packed-to-the-rafters classroom, where Nick Arrojo and ARROJO master stylists provide insight and inspiration with the latest techniques in contemporary razor-cutting. The live model demos highlight how to combine round and square cutting, how to blend layers and disconnection, and how to shape a structured interior, with lots of looseness and movement on the outside of the cut.
Continuing this theme at the buzz-worthy ARROJO trade booth, our master stylists exhibited the world-renowned techniques developed and practiced at our award-winning studio. Also at the booth, eponymous scissors, razors, brushes, products and combs, all alongside the new ARROJO IZUMAMI hot-iron. With features and benefits developed to meet our personal best fit, the iron brings new levels of performance to this area of the market, and proves an immediate hit with professionals at the Orlando show.
Launched in March, ARROJO Ambassadors – Nick Arrojo’s commitment to share his hair care line, and his education and inspiration with fellow professionals – receives its Premiere debut. With a business plan that empowers professionals to increase growth and productivity in their salon business, while gaining immersion into our culture of excellence, integrity, and growth it is a program that resonates with a crowd eager to build direct, mutually beneficial relationships with the industry’s leading independent brand.
Next stop for the team: ARROJO goes underground with series of nationwide events that provide opportunity for salon owners, creative directors, team leaders, managers and decision-makers to come see what we do, and how it can help your business grow. More details announced soon, but look out for us in Philadelphia (7.12.10.), Boston (8.9.10), and Washington DC (9.20.10).
