We believe the surest route to growth is education and inspiration, and we fancy we can share this culture with fellow hairdressers, create a nexus of hairdressers that work together to elevate the craft. It was these thoughts that gave life to the first ever ARROJO Open House. The revolution began at ARROJO, June 21, 2010.

With salon owners, creative directors, team leaders, managers and decision-makers all in attendance, it was time for the ARROJO artistic team, led by Nick Arrojo, to show what we do, and how it can help fellow hairdressers grow.

Live model presentations of latest trends in cut, color and style featured multi-textured looks created with a trailblazing blend of round and square cutting techniques; blocks of strong, bold color created with innovative foil pattern placement; and editorial upstyles created with adroit and inventive barrel curl sets. 

It proved a clear vision of our approach to modern and creative, precision-based hairstyling; an insight to how proper craftsmanship shapes fashion-forward and functional, beautiful, wearable hair; and an introduction to the ARROJO academy, where all hairdressers can attend monthly seminars that teach techniques stylists can use to improve their work with clients every day.

Yet is was the conviction to get out in the field and support, educate, inspire, and maximize potential of salon owners and stylists, that was the most illuminating insight of the night.

“The ARROJO Ambassador Program,” said Nick, “is our direct to salon, ARROJO professional product distribution business. As part of the program we give free education to Ambassador salons and immerse fellow hairdressers into our culture of excellence and integrity. We are building mutually beneficial relationships with all Ambassadors; the goal is to improve standards of business acumen and hairdressing performance, create a network that works together to raise levels of craftsmanship and professionalism throughout the industry.” 

You can join the revolution at: www.arrojoprofessional.com

Look out, too, for our 3-city tour, where we will be sharing these ideas with hairdressers across the country. For more info, please click here.