Shot on location in Orlando, Florida, El Deseo, a new collection by ARROJO master stylist, Amanda Jenkins, takes inspiration from the strong, seductive women of nineteen-seventies porno chic and gives new life to a decade of distinct and decadent glamour.

Offset by a panorama of bold exuberant colors, these hairstyles are textured, loose, worn-in, sexy and raw. Created by using innovative curling iron setting techniques, each style evokes the flicks and kicks of the liberated women of the nineteen-seventies, hints at escapist fantasy and a modern aesthetic of sexual mystique.  

The on-looking male model portrays the archetypal Latin Lover: a classic short, cropped cut, slicked to virility. 

But it is the women, embracing sexuality and the power of seduction, who give El Deseo sheer magnetic fire. 

Hair: Amanda Jenkins (using ARROJO volume foam, set & style spray, holding spray & hair gel)
Photography: Andy Lin
Makeup: Sunha Fajardo
Styling: Serichai Traipoom