The International Beauty Show (IBS) is a renowned hair and beauty trade show that features industry icons from around the globe. Naturally then, we were delighted to accept an invitation to showcase our education and vision across three unique platforms at the show.

MAIN STAGE RUNWAY SHOW

> PLEASE CLICK HERE TO VIEW ALL MAIN STAGE RUNWAY SHOW IMAGES

Two main stage runway performances allowed Nick and team to present trend forecasts for summer 2006 to an expectant audience of fellow professionals.

The first, ‘Bionic Chic’, was set off with a rousing runway and video presentation and, ultimately, displayed a summer fresh attitude to reinvent current hairstyle. Short shapes and bold color with shine and texture to create a sophisticated, upbeat and wearable look bathed in authenticity and modernity.

The second show was as unique as it was popular. Again set off with an inspirational video and runway presentation, ‘Gothic Luxury’ demonstrated pioneering cuts that were more constructed, with bolder, stronger patterns. Robust lines held a loose interior. More styling presence and power to create big time sensuality.

CLASSROOM EDUCATION

In an exclusive experience, organized by IBS, the Arrojo Team were asked to deliver dynamic classroom education for a sold out audience looking to gain from the unique insights of Nick and Arrojo Studio Master Stylists.

The class was constructed to offer ‘Razor Fundamentals’ for those wishing to unlock the complete freedom of a straight edged blade. The live model demos highlighted graduation and layering essentials before techniques for swinging bangs, panel cutting and texturizing came into sharp focus.

These are the skills developed and practiced at Arrojo Studio and to witness other hairdressers wishing to feature the blade in their own hairdressing was a fabulous feeling for the whole team.

ARROJO BOOTH

> PLEASE CLICK HERE TO VIEW ALL ARROJO BOOTH IMAGES

The recent success of Arrojo Education Seminars inspired the idea to share our wealth of hairdressing knowledge with everyone attending IBS. For this, the Arrojo Booth was created.

Those who couldn’t get into class were able to watch live razor demos at the booth as our indefatigable Master Team took turns to explain and deliver first class razor cuts for the passing audience.

Also at the booth we were able to inform on our upcoming Education Seminars and retail the Razor Fundamentals DVD.

The DVD is the first of its kind to go on open sale and we are proud to state it was, from start to finish, produced in house at Arrojo. Indeed, the state of the art production offers the same techniques delivered in our classroom education and provides a unique opportunity to take home the tools that will make you a master of your craft.

Finally, the booth offered Arrojo Signature T-shirts that went down a treat with the fabulous people at IBS.

The verdict on IBS: Simply Sensational

Photography : John Perez/James Edick