+ please click on the image above to view the booth images +

The ARROJO Trade Booth is a dynamic leap forward for the merchandizing and educational arms of the ARROJO brand. In 600ft of booth space the idea was to reflect the minimalist, timeless, and industrial design elements so prominent in ARROJO studio.

Inside, the booth has, available for purchase, all the merchandize from arrojoproduct.com: educational DVDs, the ARROJO signature razor, the ARROJO product line, ARROJO-branded brushes, and limited edition T-shirts – designed in-house at ARROJO.

But more than that, the booth is a great source of inspirational hairdressing education

Live on a custom-built platform, ARROJO master stylists deliver incisive, up-close, and intuitive demos, allowing all industry professionals to witness the advanced, precision-based, and creative techniques employed at ARROJO. Our educators also vocalize all the things they thing about during the cut, giving attendees intimacy, and the chance to hear our key ingredients for successful hairdressing.

So far in 2007 this state-of-the-art tool has traveled to the Long Beach, Chicago, and New York hair and beauty shows. And with Orlando on the horizon, followed by a full schedule in 2008, the ARROJO Trade Booth is sure to ignite and inspire for a long time to come.