Thursday, December 29, 2011 - 14:53News: New Editorial: Characters
Modest or flamboyant, rock or mod, vintage classic or contemporary cool –– whatever your style, whatever your look, go create. It is the concept behind a new editorial from ARROJO master stylist, Lina Arrojo. Taking twelve real people, Lina created cuts to suit the uniqueness of each character. Each style, meanwhile, is designed for wearability –– these are real people with real lives, and these cuts are loose and easy so the Characters are empowered to use product, be creative, and make them whatever they want them to be.
A young photography student is given rock and roll sensibility. An event planner looks strong, bold and in control. The party hostess displays natural spring. Our LA woman has casual, elegant tailoring. There is the flawless composition of the musician. Geometry with dash, flair, panache makes for an urbane hairdresser. The model from New York is sexy and street. Our downtown girl is eclectic, enigmatic, imperfect, but perfect. For the writer read intuitive, daring, confident, swoosh. Our resident DJ mixes layers, texture, length, weight. A waiter is ready to wear with function and form.
Rocking, urbane, provocative or free, Characters is whatever you want to be.
Thursday, December 8, 2011 - 12:31News: New Editorial: ‘Recycled & Blended’ Brings Color & Texture Into the Light
It is a season of contrasts and alternatives. There is scope for diversity, fusion, construction of our own unique looks. Warm and positive colors mix with bricolage textures. Oozing out of fashion, the requisite to reuse, make magic, from what already exists. And with ‘Recycled & Blended’, ARROJO master stylists create an editorial to epitomize these times.
Using innovative, technical foil patterns and freestyle hair painting to bring the abstractions of ombre into harmonized, admix colors, yesterday’s dyes are reinvented, reused to engender rich saturation, smoldering heat.
Texture is reworked, tailored to create billowing motion with volume, shape, shine. This new wave of curl blends with the reprocessed colors to form audacious, untamed, voluminous textures, beautifully crafted for strength and definition.
This is confident, bold beauty –– recycled and blended.
Hair: Abby Theis, James Edick, Amanda Jenkins (for ARROJO studio)
Thursday, June 30, 2011 - 15:50News: New Editorial: “Wild Rose”
Known for her billowing chiffon skirts, shawls, layers of lace, long blonde hair, Fleetwood Mac singer-songwriter, Stevie Nicks, fostered a mystical image all of her own. Now Caroline McGovern reveals a new editorial putting Nicks’ ethereal sense of beauty into contemporary hair, fashion, style.
As a young talent who has just completed her 24-month apprentice-training program at ARROJO, Caroline created the concept for a presentation that marked her graduation from apprentice to stylist. The apotheosis of her training, it is a gorgeous piece of work, blending otherworldly elements with classic and avant-garde hairstyling techniques.
A romantic mix of feminine fantasy and rock and roll, the hair and the overall theme of the collection reminds us of a unique and timeless fashion; and it is not per chance. “My mother,” explains Caroline, “raised me to admire the styles of women in music in the 1960s and 1970s, and Stevie had a defined and beautiful look. Today, I see her style on the streets and in New York City nightlife, so I wanted to give this modern muse credit for the inspiration she still provides.”
Made with delicate, ethereal allure, Wild Rose pays symbolic homage to the Bella Donna.
Hair: Caroline McGovern Photography: David Carlo Makeup: Liz Marz Production Assistant: Tabitha Baker Wardrobe: Valeria Likova, with ‘What Goes Around Comes Around”
Wednesday, June 15, 2011 - 13:16News: New Editorial: Painted Ladies
Skewing the lines between a hairdressing editorial and visual art, Painted Ladies, the new collection from ARROJO master stylist, Amanda Jenkins, stands for psychedelia-inspired, polychromatic creative edge.
A psychedelic experience is characterized by perception of things previously unknown. Amanda’s intense colors and swirling abstract patterns expand the consciousness: A hairdresser creating more than just hairstyle; a hairdresser blending many artistic disciplines –– graphic and fashion design, decorative art, photography, the principles of architecture, avant-garde styling –– to engender sensory stimulation from colors, shapes, people.
The hairstyles span the gamut of the cool and creative. A blonde synthetic wig, set on extra small perm rods, then steamed and brushed out, is graphic and bold. A human hair wig, pre-colored to orange, razor-cut, and set in a figure eight shows the beauty and grace of texture. A classic round graduation shows the power of a perfectly rounded, aggressively feminine shape. The tantalizing deep-set bangs of the razor-cut bowl is a vivid interpretation of a sixties classic. The classic one-length cut makes strength and structure edgy and hip.
Employed to frame to each models' look, the polychrome blush reflects the hallucinatory nature of the counterculture decade. Making each ‘Painted Lady’ an image of psychedelic fashion and beauty, it is the essence of this colorful collection.
Hair: Amanda Jenkins, supported by Zeph O’Hora Styling: Amanda Jenkins Photography: Andy Lin Photographic Assistant: Jammi York Makeup: Nicole Blanco
Saturday, October 16, 2010 - 11:22News: Editorial – Captured
As part of her graduation from apprentice to colorist at ARROJO studio, Heather McGowen, created an editorial presentation that highlights the ever-changing nature of the modern craft of hair color. Titled ‘Captured,’ and inspired by TV cop shows, the imagery centers on capturing a hostile yet beautiful mood, and the moment when one becomes free.
Featuring many of the latest trends and techniques in contemporary coloring, the collection is an example of how to make color intrinsic to the shape and style of each cut. Rather than be married to a particular type of hue, Heather’s collection stands out for matching each tone to the models personal best fit.
Ergo, there is a classic blonde multi-dimensional highlight in a perfect mix of cool and warm tones, maximizing depth and dimension in the style. The orange-toned redhead is made with slices of color placed through the front and top sections, creating a bold view of a bold hue.
Other notable tones include the beautiful brunette. A virgin-head with curly texture, Heather uses a natural highlight to place elegant focus on soft, undulating curls.
Perhaps, the most innovative of them all is the man’s hair color: The brown highlights are hand-painted. The is an ultra-modern and highly-skilled technique, which is now being integrated into ARROJO’s in-house apprentice-training program.
By hand-painting the color onto the hair, it allows for less foils. In turn, this reduces the potential for excessive amounts of color, which can cause damage. It also enables the colorist to tailor exactly where the color is placed. In this case it works brilliantly as Heather was able to ‘paint’ color through the model’s natural wavy texture, spotlighting the color as the hair cascades.
A versatile, contemporary, and fashion-forward collection celebrating perfect style, and an authentic and dynamic approach to color.
Hair Colors: Heather McGowen Hair Cuts: Katie Riesco, Nicole Obert, Mark Erli Photography: Michelle Talan (www.talanfoto.com), Chris Fore (www.chrisforephotography.com) Makeup: Jennifer Prosser, Laura Stiassi Jewelry: Lauren Weiner
Wednesday, August 11, 2010 - 15:32News: Editorial: Outlaws
In the era of Great Depression the lawbreaking lifestyle of two illicit lovers put romance, glamour and style in the center of the public’s eye. Now, through a new editorial collection by ARROJO stylist, Emily Carroll, the Dirty Thirties Dust Bowl chic of Bonnie and Clyde makes a striking and fashion-forward return.
As a young talent who has just completed her apprentice-training program at ARROJO, Emily created the concept for a presentation that marked her graduation from apprentice to stylist. The apotheosis of all she has learned, it is a marvelous piece of work, displaying a mastery of classic technique, but also the vision and skill to run with the avante-garde.
Clyde’s cut is a classic side-part with graduation, taken short at the ears to create disconnection. Bonnie wears a short, dramatic razor-cut, with a scissor over comb technique used on the sides to shape a structured interior, with lots of looseness and movement on the outside of the cut.
Partner in crime, Blanch, sports a heavy layer, modern and edgy razor-cut. With aggressively shaved sides, the portrayal is of a sassy and sensual girl gone to seed. Partner in crime, Rose, with the use of a wide-tooth comb to loosen curls and expand the carefully crafted rounded shape, shows the timeless grace of beautiful natural texture.
With hair colors a dusty and rustic reflection of the time, this is a culturally and aesthetically significant collection, supplied with sex appeal and style.
Friday, July 9, 2010 - 16:35News: New Editorial - Reverb
Running against the grain of the flashy fashion of the late nineteen-eighties, Reverb, a new editorial collection by ARROJO stylists, Siobhan Benson and Ellie Coates, takes inspiration from Shoegazing, a subgenre of alternative rock music that emerged in London, circa nineteen-ninety.
Pops of color; echoes of decay; grainy imagery; dark and moody and haunting; angst filled disenchantment with society. All are things associated with the Shoegazing sound. Yet the protagonists are also known as non-confrontational, complex, and refreshingly experimental.
A sense Siobhan and Ellie were quick to display. Color melting and painting show ultimate creativity, producing vivid, contemporary color that pushes the boundaries of the status quo; but is still able to light up the feeling of that time.
The hair extensions and styling are equally avant-garde. Tailor-made hair wefts create a wispy and choppy look for one model; rows of extensions create a sculptured hair piece and elongated ponytail for another.
Appropriately set in King Killer Music Studio, Brooklyn, Reverb, by using high contrast colors and shapes, and a beautiful, stripped down aesthetic, reflects the distorted, introspective style that gave grunge its gritty creative edge.
Hair Stylist / Art Direction: Siobhan Benson(Using ARROJO set & style spray, volume foam, holding spray) Colorist: Ellie Coates
Hair Styling Assistant: Lauren Palmer-Smith
Photographer: Taea Thale Videographer: Sacha Cesana Stylist: Katie Collins Make up: Veronica Chu Space: King Killer Studios, Brooklyn, NYC
Video Music: Artist: The Skallywags. Song: Tower Blocks
Wednesday, July 7, 2010 - 10:43News: New Editorial - El Deseo
Shot on location in Orlando, Florida, El Deseo, a new collection by ARROJO master stylist, Amanda Jenkins, takes inspiration from the strong, seductive women of nineteen-seventies porno chic and gives new life to a decade of distinct and decadent glamour.
Offset by a panorama of bold exuberant colors, these hairstyles are textured, loose, worn-in, sexy and raw. Created by using innovative curling iron setting techniques, each style evokes the flicks and kicks of the liberated women of the nineteen-seventies, hints at escapist fantasy and a modern aesthetic of sexual mystique.
The on-looking male model portrays the archetypal Latin Lover: a classic short, cropped cut, slicked to virility.
But it is the women, embracing sexuality and the power of seduction, who give El Deseo sheer magnetic fire.
Hair: Amanda Jenkins (using ARROJO volume foam, set & style spray, holding spray & hair gel) Photography: Andy Lin Makeup: Sunha Fajardo Styling: Serichai Traipoom
Wednesday, June 16, 2010 - 12:34News: New Editorial: New Wave
Dapper Dan and Femme Fatale meet their match in a new editorial by ARROJO stylist, Katie Riesco. Inspired by the French New Wave cinema of the 1960’s and Nouvelle Vague – a French musical collective who reinvent songs of the same era – Katie’s collection displays the Frenchness and artiness evident in the original New Wave of visual and narrative style.
The collection was created as part of Katie’s final creative presentation, her graduation from apprentice to stylist. As the apotheosis of her two-year training program it is a stunning piece of avant-garde work, and a great example of what can be done with the tandem of education and inspiration.
Featuring carefully crafted scissor and razor cutting bold shapes showcase the allure of femininity and the machismo of man. One tone colors pop with seductive vigor and strength, putting the form of each cut in clear floral focus. Strong lines, expertly deconstructed, enhance natural texture with cascading charm.
“Professionally this is the most difficult but rewarding thing I’ve done. Fusing creativity with technical aspects was a big challenge and a big reward. I was thrilled with my presentation, and I’m thrilled with these images,” Katie said.
Hair: Katie Riesco, Heather McGowan, Courtney Tobey, Kelly Wright, Abbey Theis Styling & Makeup: Emily Bess Photography and Lighting: Tommy Kearns
Friday, May 14, 2010 - 16:32News: Editorial - And It’s Not In Her Nature
Nick-named the 'me’ decade, 'please yourself' became the bywords of 1970’s fashion. Hems dropped below the knee (reaching the lower-mid-calf in 1977) and shoulders were put on show. Individuality reigned. Now, with a sense of whimsy and humor, a new editorial collection by ARROJO colorist, Antonia Trioiano, reanimates the attitude of joie de vivre that inspired the freedom of spirit and style in the women of that time.
Showcasing heavy textures and the intricate mixing of patterns in styling and coloring, And It’s Not In Her Nature likens itself to the work of Sonia Rykiel and Kenzo Takada. The two most innovative fashion designers of the 1970’s, mixing Eastern and Western influences, they brought combinations of fluid lines, rare prints, tunics, and accessories to the center of fashion’s eye.
Ergo, the hair, with loose, free-flowing lines, organic shapes, that bouncy, lived-in sexy feel, and clever combinations of color, mimics the 1970’s avant-garde, with a modern and wearable twist.
For hair color, rustic tones of blonde, brunette, and auburn, all blending slice and weave highlights with single process color, puts naturalness and individuality with sexiness and fun.
And It’s Not In Her Nature is enjoyment of life, liberation, fashion and style.
Friday, April 30, 2010 - 12:40News: New Editorial – Peach
Does art imitate life? In a new editorial collection by ARROJO stylists, Abbey Theis and David Colvin, it does.
Taking inspiration from a peach – from its inner core of deep copper, to its outer flesh of soft pink, and all of the colors and textures in-between – Abbey and David ascribed the look and feel of a natural, inanimate object to that of avant-garde hairstyle.
With texture, soft, undulating and organic, throughout these short to mid-length cuts, with every blush of red manipulated to mimic the layers of a peach, this is romanticized feminine style. It flaunts the innocence of youth, mystic virtue, the allure of playful color and grain.
For contemporary and creative yet instantly wearable hair shape, color and style, a glorious rhapsody of radiant red light.
