Running against the grain of the flashy fashion of the late nineteen-eighties, Reverb, a new editorial collection by ARROJO stylists, Siobhan Benson and Ellie Coates, takes inspiration from Shoegazing, a subgenre of alternative rock music that emerged in London, circa nineteen-ninety.

Pops of color; echoes of decay; grainy imagery; dark and moody and haunting; angst filled disenchantment with society. All are things associated with the Shoegazing sound. Yet the protagonists are also known as non-confrontational, complex, and refreshingly experimental.

A sense Siobhan and Ellie were quick to display. Color melting and painting show ultimate creativity, producing vivid, contemporary color that pushes the boundaries of the status quo; but is still able to light up the feeling of that time.

The hair extensions and styling are equally avant-garde. Tailor-made hair wefts create a wispy and choppy look for one model; rows of extensions create a sculptured hair piece and elongated ponytail for another.

Appropriately set in King Killer Music Studio, Brooklyn, Reverb, by using high contrast colors and shapes, and a beautiful, stripped down aesthetic, reflects the distorted, introspective style that gave grunge its gritty creative edge.

Hair Stylist / Art Direction: Siobhan Benson (Using ARROJO set & style spray, volume foam, holding spray)
Colorist: Ellie Coates

Hair Styling Assistant: Lauren Palmer-Smith

Photographer: Taea Thale
Videographer: Sacha Cesana
Stylist: Katie Collins
Make up: Veronica Chu
Space: King Killer Studios, Brooklyn, NYC

Video Music: Artist: The Skallywags. Song: Tower Blocks