We believe the surest route to growth is education and inspiration, and we fancy we can share this culture with fellow hairdressers, create a nexus of hairdressers that work together to elevate the craft. It was these thoughts that gave life to the first ever ARROJO Open House. The revolution began at ARROJO, June 21, 2010.

With salon owners, creative directors, team leaders, managers and decision-makers all in attendance, it was time for the ARROJO artistic team, led by Nick Arrojo, to show what we do, and how it can help fellow hairdressers grow.

Live model presentations of latest trends in cut, color and style featured multi-textured looks created with a trailblazing blend of round and square cutting techniques; blocks of strong, bold color created with innovative foil pattern placement; and editorial upstyles created with adroit and inventive barrel curl sets. 

It proved a clear vision of our approach to modern and creative, precision-based hairstyling; an insight to how proper craftsmanship shapes fashion-forward and functional, beautiful, wearable hair; and an introduction to the ARROJO academy, where all hairdressers can attend monthly seminars that teach techniques stylists can use to improve their work with clients every day.

Yet is was the conviction to get out in the field and support, educate, inspire, and maximize potential of salon owners and stylists, that was the most illuminating insight of the night.

“The ARROJO Ambassador Program,” said Nick, “is our direct to salon, ARROJO professional product distribution business. As part of the program we give free education to Ambassador salons and immerse fellow hairdressers into our culture of excellence and integrity. We are building mutually beneficial relationships with all Ambassadors; the goal is to improve standards of business acumen and hairdressing performance, create a network that works together to raise levels of craftsmanship and professionalism throughout the industry.” 

You can join the revolution at: www.arrojoprofessional.com

Look out, too, for our 3-city tour, where we will be sharing these ideas with hairdressers across the country. For more info, please click here.

With a trailblazing runway show; dynamic classroom education; ARROJO Ambassadors charting a new course of growth, education, and inspiration for fellow professionals; and the biggest trade booth and team to date, ARROJO delivers a show-stopping, crowd-pleasing, performance of contemporary trends and techniques in hair, fashion and style.

It started with a runway show. Set to a simmering soundtrack, and slick background videos, models walked the catwalk, sporting the latest inspiration from the ARROJO artistic team. It is a genre-bending collection that forgoes the traditional techniques of hairdressing. Methods of round and square cutting, rather than be kept separate, are used in each cut. It enables stunning layers and texture whilst maintaining length and weight, creating flexibility within the shape; the looks can be sleek or tousled, shaping a new wave of modern multi-texture. Offset with blocks of strong bold color, this was a collection of romance and passion, and it set the tone for a stand out show.

In a packed-to-the-rafters classroom, Nick and ARROJO master colorists, James and Abbey, facilitate a Wella Hi Touch Class that puts the focus on the symbiotic relationship between color and cut. By highlighting how you can improve the shape and style of each cut with correct color placement and tone, the audience is rallied to find increased versatility, and a bold creative edge. 

The ARROJO Trade Booth – with eponymous scissors, razors, brushes, products and combs all up for grabs; and with non-stop scissor and razor-cutting demos showing how to create those delicious multi-textured shapes from the runway show – is a cloud of get-up-and-go, the star of the trade floor show.

Launched in March, ARROJO Ambassadors – Nick Arrojo’s commitment to share his hair care line, and his education and inspiration with fellow professionals – receives its ABS Chicago premiere. Owner of Oya Salon, Brian Bode, was one of the first ‘Ambassadors’ to sign up to the program, and he is invited by Nick to work backstage with the ARROJO artistic team. Says Brian:

“I am confident that Nick Arrojo is the next brand to revolutionize our industry.  Nick has a strong vision for the future that includes the highest form of education, key business building tools that will push salons to be the best of the best, and products to align with the vision.  Oya is excited and honored to be a part of the Ambassador program, and we look forward to becoming the ARROJO showcase salon on the West Coast."

Next stop: IBS Las Vegas.

Images: Randy Taylor

IBS, Jacob Javits Center, New York, March 7-9, 2010. With an explosive runway show, insight and inspiration at the booth, trends and techniques in the classroom, ARROJO Ambassadors charting a new course of growth, excellence and education for all hairdressers, and Peacock TV following it all for a new reality TV show, crowds of raucous hairdressers heed ARROJO’s vision of hair, fashion, and style.

Putting the spotlight on ARROJO, the main-stage presentations of trends in hair shape and style. To a room-shaking soundtrack, and a provocative video production, male and female runway models sported modern, multi-textured styles, created with a trailblazing blend of round and square cutting techniques. Presented by Nick Arrojo and the ARROJO artistic team, and received with electric energy by a crowd, inspired. 

Energy that swept into the ARROJO trade booth. Inside, stylists’ live model demos centered on the cuts from the two new ARROJO education DVDs, Razor Fundamentals 2 and Trend Volume 3. The demos and DVDs showcased the technical and creative approach to the looks just witnessed on main-stage, so it was no surprise to find a thirty deep gaggle in line to see the demos up close and to purchase the pioneering DVDs.

With Peacock TV following our show, the buzz snowballed to rock concert fever pitch by the time Nick took to the classroom for two tutorials of modern and creative, precision-based hairdressing. The Classic Cutting class centered on the importance of proper craftsmanship and precise technique; the Razor Advanced class on sophisticated razor techniques that unlock true creative potential. Both classes were so full that hairdressers were sitting in the aisles to see Nick’s approach to fashion-forward and functional, beautiful, wearable hair.

Drawing the most interest of all, ARROJO Ambassadors. Open for business days before the start of the show, Nick is now taking his product line used at ARROJO studio, academy and cosmetology school in NYC, to salons across America – complete with a back-end mentor and support, educate and inspire, program designed to maximize potential of salon owners and stylists.

“The program,” said Nick, “represents our commitment to provide inspiration and education alongside a great product line. We want to empower professionals to increase growth and productivity in their salon business, and immerse fellow hairdressers in our culture of excellence, integrity, and growth.” Words to resonate with a crowd eager to start a direct, mutually beneficial relationship with the industry’s leading independent brand.

You can join the revolution at www.arrojoprofessional.com.