It started with the most talked about night heading into Fashion Week: Fashion’s Night Out. As part of various citywide events, we hosted a night sure to make fashionista’s look and feel fabulous as they prepared for the copious Fashion Week photo ops. We gave free blow-dries, bang trims, styling sessions or anything else the hair, or heart, desired. We premiered two new products––ARROJO Set & Style, ARROJO Hydro Mist––and picked and chose products, tailored to each guest’s personal fit. According to racked.com, it put us on the top ten list of Fashion Week freebies!
Next up, we sponsored iFashion Week{end}. The event, held by iConcept Media is in support of emerging design stars. We were there to provide product and style the hair for the first annual fashion show for tomorrows Fashion Week A-list. Held at Gotham Hall, and with notables including Kenley Collins and Terri Stevens of Project Runway fame, it proved a high energy, fun look into the future.
And with many of the world’s great hairstylists plying their trade at ARROJO studio, we were asked to session style for some of the most anticipated runway shows, including:
Katie Gallagher: Placed on Kate Lanphear’s illustrious Elle Magazine NY Fashion Week Top Five, Katie’s first Fashion Week showing presented veils, drapes, and lots and lots of black; it was goth and glamorous in measure for measure. Hair, styled by David, Chuck, Ashley, and Lauren from ARROJO, featured soft, casual, low buns in the back, and slicked back, harder, rocker styles from the front––the perfect way to put the emphasis on Katie’s hand-crafted designs.
Alisha Trimble: An emerging star, Alisha’s called her new line of lingerie, Blanche DuMois. Inspired by the work of Tennessee Williams, and his symbolic use of white, her transparent and opaque shades of nude caught the raw-nerves and delicate sensitivity for which he is famed. It was an alive and beautiful collection. The romance was enhanced and characterized with classic loose, undone messy buns from ARROJO stylists, Rea, Mazja, Katie, and Julia.
General Idea: One of the hippest, most-fashion-forward events of the week (as proven by an audience including Men.Style.com, GQ, Details, Vanity Fair, Nylon, Flaunt, MR, Paper, and Rag & Bone designers Marcus Wainwright and David Neville) was the new collection from uber-trendy General Idea. Targeted at men who aren’t afraid of leggings, shorts, strap sandals, or drop crotch pants, the mostly black and white collection looked right on trend––as did the hair. Styled by Chuck, Alexis, Rea, Mazja, David, Emily, and Lauren, all from ARROJO, the classically shaped, slicked back men’s styles were the perfect compliment for these urban aficionados.
Love Brigade: ARROJO stylists Nicole, David, Lee, Tatum, and Esther were invited to hairstyle for acclaimed Brooklyn-based label, Love Brigade. And with 26 models and nine scenes, representing various forms of ‘revival,’ from modern glamorous to understated everyday wear, they were put to serious work. It was well worth it, though, as the stunning presentation produced a series of entrancing experiences, ranging from a drive-in car scene to a posh living room cocktail party.
Love Brigade images courtesy Jaime DeMarco
Of course, being hairdressers, we love to party! So we couldn’t resist the chance to sponsor the most sought after MTV Video Music Awards viewing and after party. Held at Angels & Kings, the celebrity hotspot owned by Fall Out Boy bassist, Pete Wentz, the night included appearances from VMA nominated bands Fall Out Boy and Cobra Starship. We gave away goody bags and set up styling stations that took bathroom trips to a new, stylistic level. A great occasion, we had several beverages, too!
