Friday, February 26, 2010 - 23:20 News: SHOW Report - New York Fashion Week 2010

Katie Gallagher: Fashion Week 2010 – The Heart of the Woods and What I Found There.

Katie Gallagher’s handcrafted designs are some of the most desirable in the city. Inspired by a feral wild child, fresh out of the woods, this collection of rocker-like fashion for fall 2010 was another astute example of her modern design aesthetic; and with David Colvin, for ARROJO studio, hairstyling, every accent proved the perfect fit for the collection. 

Models sported exaggerated, messy, wispy-textured hairstyles. In a nod to the trend in fashion for artificial hair texture, David used a crimping iron to create an ethereal base of weightlessness through the roots, fading softly through the ends, giving the hair gentle, yet defined, undulation.

 

Products that created the looks: ARROJO volume foam, ARROJO styling crème





Friday, February 26, 2010 - 21:53 News: SHOW Report - New York Fashion Week 2010

Bespoken: Fashion Week 2010


Known for handsome, modern tailoring, Bespoken showed a wide variety of gorgeous men's pieces––fitted, classic, and with a few modern tweaks for a vibrant mix of cut.

 

Hairstyle team leader, Mazja Hillestroem (with Siobhan Benson & Stacey Whitmire), ARROJO studio, complemented the laid-back tailoring with everything from loose curls to slick crops, all expounding the advent of a stylized ruffian with the rock-star edge of British cool.

 

The products that created the looks: ARROJO hair crème, ARROJO texture paste, ARROJO styling crème

 

See the full report at GQ.com






Friday, February 26, 2010 - 15:35 News: SHOW Report - New York Fashion Week 2010

Binetti: Fashion Week 2010

Inspired by the Far East, its culture and ancient landmarks, this collection is luxuriously over the top yet delicately refined, and made for the woman who loves passion, culture, intellect, and a fresh take on modern day beauty.

Created by Amanda Jenkins, ARROJO studio master stylist, hairstyles hinted at the androgynous, but stood out for glossiness, slick side parts, and pompadours from the front. With more complex styling in the back, models wore ponytails with the ends secured, or braids styled in three strands, fishtail or rope––all effecting the charm and allure of the chignon bun, with added shine, glister and bedazzle.  

ARROJO product used: ARROJO hair crème, ARROJO hair gel, ARROJO shine spray